In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. However, the rise of digital platforms has altered viewer habits. To effectively connect with contemporary viewers, TV news outlets must develop innovative advertising strategies that seamlessly integrate traditional television with digital components

Mumbai's lifeline, the local train network, is more than just a mode of transport; it's a thriving advertising platform. With millions commuting daily, these packed carriages offer businesses an unparalleled opportunity to reach their target audience. From eye-catching posters to innovative designs, advertisers are leveraging the unique context of